Nature and marketing – it is amazing how much YELLOW is used by both! Breakfast and a trip to Lowe’s and Tractor Supply with my husband. Yellow flowers, lemon, and eggs and then….yellow everywhere at both stores :-).
This was an interesting project. I have never before used color as the common theme in a series of photos. I chose yellow in protest of Christmas being pushed at the stores before we’ve enjoyed my favorite holiday, Thanksgiving.
In pursuit of YELLOW, I examined products that I usually walk right by, and then became aware of how the mix of colors and shapes on the shelves work together to draw attention. I’m sure there is a sound scientific basis for why certain colors are next to each other, which height shelf an item is on, why some things hang, some are stacked, some are in rows, etc. As these stores cater to men, is YELLOW a color that attracts a man’s eye? My husband can spot a display of DeWalt tools at the far end of any store we are in! Whatever the reason, YELLOW was everywhere!